Black Rifle Coffee
Veteran-founded coffee brand selling packaged, ready-to-drink and energy beverages through retail and subscription channels.
Something off on this page? Send us feedback.
Profile
A Veteran-founded brand selling packaged and ready-to-drink coffee, an energy drink, and apparel through wholesale retail, direct-to-consumer subscriptions, and a small network of branded coffee shops. It began trading in 2022 following a merger with a blank-check acquisition company.
Founded in 2014 by a former Army Special Forces soldier, the brand built its identity around Veteran, military, Second Amendment, and law-enforcement culture, positioned against mainstream coffee chains.
Packaged and ready-to-drink coffee, plus an energy drink distributed through a partnership with Keurig Dr Pepper, reach big-box retailers, warehouse clubs and convenience stores through wholesale distribution, now the largest channel. A subscription coffee club and a small chain of company-run and franchised shops round out the business, though both have shrunk as shelf sales grow.
Leadership passed from the founder, now chairman focused on brand and innovation, to a former packaged-goods marketing executive who took over daily operations in 2024.
The current listing began with a 2022 merger with a blank-check acquisition company; founders retain a separate share class carrying most voting power.
Company facts
Categories
Key statistics
Year to date −24.1% · Average volume (30d) 141.3K
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Rating | Prior target | Target |
|---|---|---|---|---|---|
| Aug 3, 2026 | Craig-Hallum | Initiate | Buy | $1.75 | |
| Jan 14, 2026 | D.A. Davidson | Target | $3 | $2.50 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 3, 2026Q2 FY26 | −$0.01 | $0.00 | +91.0% | $104.6M | $107.0M | +2.3% | 0.00% |
| May 4, 2026Q1 FY26 | −$0.01 | $0.00 | +101.0% | $97.0M | $109.2M | +12.7% | +23.85% |
| Mar 2, 2026Q4 FY25 | −$0.02 | −$0.03 | −50.0% | $109.9M | $112.7M | +2.6% | +24.96% |
| Nov 3, 2025Q3 FY25 | −$0.01 | −$0.01 | +38.6% | $109.9M | $100.7M | −8.3% | −7.04% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $90.0M | $94.8M | $100.7M | $112.7M | $109.2M | $107.0M | |
| Gross profit | $32.5M | $32.2M | $37.1M | $36.2M | $36.1M | $36.5M | |
| Operating income | −$5.4M | −$12.6M | $518.0K | −$7.1M | $1.3M | $1.1M | |
| Net income | −$2.9M | −$5.3M | −$486.0K | −$3.2M | −$15.0K | −$103.0K | |
| Diluted EPS | −$0.04 | −$0.07 | −$0.00 | −$0.03 | −$0.00 | −$0.01 | |
| Gross margin | 36.1% | 33.9% | 36.9% | 32.1% | 33.0% | 34.1% | |
| Operating margin | -6.0% | -13.3% | 0.5% | -6.3% | 1.2% | 1.0% |
Fiscal years (4-quarter sums)FY21 $233.1M · FY22 $301.3M · FY23 $395.6M · FY24 $391.5M · FY25 $398.3M
Revenue by product · Q4 FY25
Balance sheet, Jun 30, 2026Cash & short-term investments $12.0M · Total debt $57.7M · Total assets $206.0M · Shareholders' equity $48.3M
Dividends
No dividends on record.
Ownership
Shares outstanding — · Float —
Shares outstanding and float — provider count disagrees with the price.
The provider's share count does not square with the market price, so neither it nor anything divided by it is shown.
The institutional figure is the one the filers report, not a quotient recomputed on the share count.
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 19, 2026 | Kathryn P. Dickson | director | +50,000 | $0.8495 |
| Aug 17, 2026 | Stephen M. Kadenacy | director | −105,000 | $0.8209 |
| Aug 14, 2026 | Matthew L. Amigh | officer: Chief Financial Officer | +10,000 | $0.8489 |
| Jun 1, 2026 | Evan Hafer | director, 10 percent owner, officer: Founder | −2,000,000 | $1.49 |
| Mar 5, 2026 | Steven Taslitz | director | +300,000 | $0.7450 |
Peers
- Starbucks
Long-standing antagonist brand across packaged coffee, RTD, and cafés
- J.M. Smucker
Head-to-head FDM/grocery packaged-coffee rival via Folgers, Café Bustelo
- Monster Beverage
Dominant US energy-drink incumbent contesting the same shelf space
- Celsius
Fast-growing fitness-positioned energy rival, scaled via Alani Nu deal
- Keurig Dr Pepper
Distribution partner that also owns competing K-Cup and energy brands
- Dutch Bros
Fast-growing drive-thru café chain, closest public Outpost peer
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Black Rifle Coffee | $8.44 | −0.71% | $268.5M | — | 21.3 | 0.6 | +12.9% |
| Starbucks | $108.15 | +0.30% | $122.95B | 62.0 | 36.0 | 3.2 | −1.4% |
| J.M. Smucker | $132.34 | −0.00% | $14.14B | 61.8 | 13.0 | 1.5 | +5.0% |
| Monster Beverage | $46.92 | +0.13% | $91.66B | 43.2 | 38.3 | 9.9 | +20.2% |
| Celsius | $32.98 | −0.03% | $8.43B | 157.0 | 21.4 | 2.8 | +10.6% |
| Keurig Dr Pepper | $32.50 | +1.03% | $43.78B | 32.4 | 13.1 | 2.2 | +75.6% |
| Dutch Bros | $50.04 | +0.27% | $8.62B | 69.3 | 45.4 | 4.6 | +32.5% |
| Median | 61.9 | 28.7 | 3.0 | +15.4% |