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SNAP · NYSE · Internet Content & Information

Snap

Runs Snapchat’s camera-first messaging, short-video, mapping, subscription, and augmented-reality products.

$5.44

After-hours close−0.01 (−0.18%)

At close$5.45(+2.16%)

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Profile

Snap Inc.SNAPCommunication Services

Runs Snapchat’s visual messaging, Stories, Spotlight, Map, Lenses, Bitmoji, and paid subscription features. Advertising funds most of the single-segment business, while mobile-platform access, ad measurement, privacy and youth-safety obligations, and founder voting control shape its operations.

Centers on Snapchat, where private visual messaging and Stories sit alongside Spotlight short video, Map discovery, Lenses and Lens Studio, Bitmoji avatars, and paid Snapchat+ features. Spectacles and Snap OS extend the ecosystem into developer-focused augmented-reality hardware.

Executes a layered camera-first product model: communication anchors engagement, creative tools support expression, and advertising funds most of the single-segment business. Subscription features add a direct-consumer revenue layer.

Depends on mobile-platform access and ad measurement, with Apple policy changes having disrupted targeting and optimization. Privacy, security, and youth-safety obligations remain central, repeated restructurings have narrowed investment priorities, and public Class A shares ordinarily carry no voting rights under founder control.

Company facts

CEOEvan Spiegel

ListedMar 2, 2017

ExchangeNYSE

HeadquartersSanta Monica, CA

CountryUnited States

Employees5,261

CIK0001564408

ISINUS83304A1060

Key statistics

Market cap$9.17B

EPS (ttm)−$0.1874

P/E (ttm)−28.98

ROE-14.6%

P/B4.72

P/S1.44

Dividend yield—

Beta2.11vs XLC 1.05

Year to date −33.0% · Average volume (30d) 39.7M

Analysts

Price target, next 12 months$6.00+10.5%Median of 73 analysts · vs the Aug 28 close

ConsensusHold28 of 73 analysts rate it buy or better

Ratings

Strong buyBuyHoldSellStrong sell

Target range

Last close $5.43

High$16.00+194.7%

Median$6.00+10.5%

Low$5.00−7.9%

12 months agoNowIn 12 months

Latest analyst notes

Date	Firm	Action	Rating	Prior target	Target
Aug 4, 2026	Stifel Nicolaus	Target		$5.25	$7.50
Aug 4, 2026	DA Davidson	Reiterate	Neutral		$5.25
Aug 4, 2026	Mizuho Securities	Target		$5	$6
Aug 4, 2026	Evercore ISI	Target		$9	$8
Aug 4, 2026	Cantor Fitzgerald	Reiterate	Neutral	$5	$6

Earnings

EPS

Estimate$0.16

ReportedDue Nov 4, 2026

Revenue

Estimate$1.73B

ReportedDue Nov 4, 2026

History

Report date	EPS est	EPS	Surprise	Revenue est	Revenue	Surprise	Next session
Aug 3, 2026Q2 FY26	−$0.12	−$0.10	+17.9%	$1.54B	$1.60B	+3.9%	+14.88%
May 6, 2026Q1 FY26	−$0.06	−$0.05	+16.7%	$1.53B	$1.53B	+0.1%	−2.13%
Feb 4, 2026Q4 FY25	−$0.03	$0.03	+197.0%	$1.70B	$1.72B	+1.0%	−13.37%
Nov 5, 2025Q3 FY25	−$0.12	$0.06	+149.2%	$1.49B	$1.51B	+1.1%	+9.73%

View details

Financial highlights

	Q1 FY25	Q2 FY25	Q3 FY25	Q4 FY25	Q1 FY26	Q2 FY26
Revenue	$1.36B	$1.34B	$1.51B	$1.72B	$1.53B	$1.60B
Gross profit	$723.6M	$691.6M	$832.6M	$1.01B	$863.6M	$931.1M
Operating income	−$193.8M	−$259.7M	−$128.4M	$49.7M	−$74.4M	−$170.7M
Net income	−$139.6M	−$262.6M	−$103.5M	$45.2M	−$89.0M	−$164.0M
Diluted EPS	−$0.08	−$0.16	−$0.06	$0.03	−$0.05	−$0.10
Gross margin	53.1%	51.4%	55.3%	59.0%	56.5%	58.2%
Operating margin	-14.2%	-19.3%	-8.5%	2.9%	-4.9%	-10.7%

Fiscal years (4-quarter sums)FY21 $4.12B · FY22 $4.60B · FY23 $4.61B · FY24 $5.36B · FY25 $5.93B

Revenue by product · Q2 FY26

Advertising Revenue$1.28B · 80%

Other Revenue$316.5M · 20%

Revenue by geography · Q2 FY26

North America$904.9M · 57%

Europe$353.7M · 22%

Rest Of World$340.3M · 21%

Balance sheet, Jun 30, 2026Cash & short-term investments $2.66B · Total debt $844.3M · Total assets $7.47B · Shareholders' equity $1.93B

Dividends

No dividends on record.

Ownership

Institutions 37.96%641.43M sharesInsiders 5.38%90.91M sharesOther 56.66%957.22M shares

Shares outstanding 1.69B · Float 1.07B · 63.1% free float

Top shareholders13F · 13D/G · Form 4

Holder	Shares	% outstanding	Form	Filed
FMR LLC	66.51M	3.94%	13F	Aug 13, 2026
Vanguard Capital Management LLC	46.92M	2.78%	13F	Aug 13, 2026
Vanguard Portfolio Management LLC	46.43M	2.75%	13F	Aug 13, 2026
BlackRock, Inc.	44.01M	2.60%	13F	Aug 7, 2026
Robert C. Murphy · director, 10 percent owner, officer: Chief Technology Officer	41.45M	2.45%	Form 4	Aug 7, 2026

Insider tradesForm 4

Date	Insider	Role	Shares	Avg price
Aug 17, 2026	Douglas Hott	officer: Chief Financial Officer	−131,884	$5.20
Aug 19, 2026	Zachary M. Briers	officer: General Counsel	−67,540	$5.08
Aug 17, 2026	Zachary M. Briers	officer: General Counsel	−136,504	$5.20
Aug 17, 2026	Rebecca Morrow	officer: Chief Accounting Officer	−17,336	$5.20
Aug 17, 2026	Ajit Mohan	officer: Chief Business Officer	−54,608	$5.20