Ulta Beauty
Retailer of mass-to-prestige beauty products with digital shopping and in-store salon services.
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Profile
Sells cosmetics, skincare and wellness, haircare, fragrance, accessories, and salon services through stores and digital channels spanning multiple price points. Remains U.S.-centered, with wholly owned Space NK in the U.K. and Ireland plus joint-venture and franchise expansion in Mexico and the Middle East.
Combines prestige, mass, and professional beauty products with salon services across stores and digital channels. The assortment spans cosmetics, skincare and wellness, haircare, fragrance, accessories, and private-label products; an online marketplace adds third-party merchandise for a commission. Broad price points, in-store discovery, fulfillment options, and loyalty data support merchandising and personalization.
Operations remain centered on U.S. stores. Space NK adds wholly owned luxury-beauty retail in the U.K. and Ireland, while Mexico uses a joint venture and the Middle East a franchise. The single segment covers retail stores, salon services, and e-commerce. Execution depends on brand access, product availability, loyalty engagement, and holiday demand. Product safety, labeling, advertising, and distribution are regulated across categories, while salon services require local compliance.
Company facts
Key statistics
Year to date −16.5% · Average volume (30d) 629.9K
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Rating | Prior target | Target |
|---|---|---|---|---|---|
| Aug 28, 2026 | UBS | Target | $710 | $631 | |
| Aug 28, 2026 | Goldman Sachs | Reiterate | Buy | $652 | $667 |
| Aug 28, 2026 | Jefferies | Reiterate | Buy | $700 | $650 |
| Aug 28, 2026 | Barclays | Reiterate | Overweight | $712 | $645 |
| Aug 28, 2026 | Raymond James | Reiterate | Strong Buy | $790 | $700 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 27, 2026Q2 FY26 | $6.22 | $6.55 | +5.3% | $2.99B | $3.04B | +1.6% | −4.18% |
| Jun 2, 2026Q1 FY26 | $6.89 | $7.74 | +12.3% | $3.12B | $3.16B | +1.4% | −4.78% |
| Mar 12, 2026Q4 FY25 | $8.10 | $8.01 | −1.1% | $3.84B | $3.90B | +1.6% | −14.24% |
| Dec 4, 2025Q3 FY25 | $4.61 | $5.14 | +11.5% | $2.71B | $2.86B | +5.3% | +12.65% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $2.85B | $2.79B | $2.86B | $3.90B | $3.16B | $3.04B | |
| Gross profit | $1.11B | $1.09B | $1.16B | $1.48B | $1.27B | $1.19B | |
| Operating income | $403.6M | $350.0M | $314.7M | $480.5M | $448.3M | $379.6M | |
| Net income | $305.1M | $260.9M | $230.9M | $356.7M | $340.5M | $282.0M | |
| Diluted EPS | $6.70 | $5.78 | $5.14 | $8.02 | $7.74 | $6.57 | |
| Gross margin | 39.1% | 39.2% | 40.4% | 38.1% | 40.1% | 39.1% | |
| Operating margin | 14.2% | 12.6% | 11.0% | 12.3% | 14.2% | 12.5% |
Fiscal years (4-quarter sums)FY21 $8.63B · FY22 $10.21B · FY23 $11.21B · FY24 $11.30B · FY25 $12.39B
Revenue by product · FY25
Balance sheet, Aug 1, 2026Cash & short-term investments $213.5M · Total debt $2.52B · Total assets $6.96B · Shareholders' equity $2.64B
Dividends
No dividends on record.
Ownership
A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.
Shares outstanding 42.99M · Float 42.85M · 99.7% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| BlackRock, Inc. | 4.03M | 9.37% | 13F | Aug 7, 2026 |
| Vanguard Capital Management LLC | 2.85M | 6.62% | 13F | Aug 13, 2026 |
| Sanders Capital, LLC | 2.47M | 5.74% | 13G | Aug 4, 2026 |
| State Street Corp | 2.02M | 4.71% | 13F | Aug 7, 2026 |
| Vanguard Portfolio Management LLC | 1.94M | 4.52% | 13F | Aug 13, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jun 15, 2026 | George R. Jr Mrkonic | director | −383 | $475.84 |
| Apr 7, 2026 | George R. Jr Mrkonic | director | −452 | $539.29 |
| Sep 4, 2025 | Mike C. Smith | director | −500 | $528.43 |
Peers
- Amazon
Online marketplace and premium beauty pressure
- Walmart
Mass beauty, marketplace, and value-led omnichannel retail
- Target
Mass beauty retailer and current shop-in-shop channel
- Sally Beauty
Professional hair color and salon-supply specialty retail
- CVS Health
Drugstore beauty and wellness-adjacent convenience retail
- Macy's
Department-store beauty plus Bluemercury luxury beauty
- Estée Lauder Companies
Prestige beauty owner with brand-owned DTC channels
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Ulta Beauty | $517.11 | −0.08% | $22.25B | 18.8 | 17.1 | 1.7 | +8.9% |
| Amazon | $266.10 | −0.11% | $2.87T | 21.4 | 28.5 | 3.7 | +19.6% |
| Walmart | $103.07 | −0.03% | $820.40B | 37.2 | 34.5 | 1.1 | +5.9% |
| Target | $163.23 | +0.05% | $74.10B | 16.9 | 17.6 | 0.7 | +5.3% |
| Sally Beauty | $16.55 | −0.12% | $1.58B | 8.6 | 7.5 | 0.4 | +0.2% |
| CVS Health | $93.07 | +0.02% | $118.74B | 24.6 | 11.5 | 0.3 | +7.3% |
| Macy's | $22.07 | +0.27% | $5.79B | 9.1 | 9.7 | 0.3 | −2.3% |
| Estée Lauder Companies | $103.41 | +0.01% | $37.39B | 206.8 | 31.2 | 2.5 | +6.5% |
| Median | 21.4 | 17.6 | 0.7 | +5.9% |









